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A plethora of pockets, mesh-lined pit zips, and a powder skirt ensure comfort no matter the conditions or objective. The functional details impressed testers. The jacket includes panels of bafflingly stretchy yet still waterproof and breathable GORE-TEX Topo fabric, which radically improves range of motion and comfort. Impressive performance aside, the retro topsheet is a top talking point - the graphic borrows from Burton’s ’89 Cruise.ģL GORE-TEX Topo Jacket and Cargo Riding PantĪs we expect from Burton’s premium outerwear, the construction, fit, and performance of the 3L GORE-TEX Topo Jacket ($600) are all the best in the jacket’s class. “Great on ice, chunder, and still playful enough for side hits.” He recommended the board for intermediate-to-advanced riders who “carve fast and jump off stuff.” “It’s just right for the all-mountain ripper,” commented one tester. It has a balanced flex, soft enough to be playful, yet stiff enough to edge quickly and reliably. The Mine77 team has primed the directional all-mountain board for both hardpack and powder, thanks to a rockered nose that tapers back into a maneuverable, cambered waist. JBC Cruise SnowboardĪ slightly modified version of Burton’s popular Skeleton Key model, the JBC Cruise ($800) alone is worth a trip down the Mine77 rabbit hole. While each piece of gear impressed us, the overall cohesiveness of the collection blew us away. It includes a JBC Cruise snowboard, outerwear, base layers, three-piece touring poles, carbon-fiber approach skis, and even moccasins. Over the last week or so, we’ve had the opportunity to test a sneak peek of the Mine77 Deep Winter drop - the fruits of Carpenter and his team’s labor. Burton loyalists look forward to seasonal product drops in a way that’s more common in sneaker-head or streetwear culture. “It was a really hard sell to get people into snowboarding, and this feels a little bit the same.”ĭespite the out-of-the-box creative direction, or perhaps because of it, Mine77 has enjoyed quiet success. “I am not trying to please anybody but the rider in this,” Burton acknowledged. The quality, too, was top of the line, and prices reflected that.
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Mine77 was admittedly polarizing from the jump: products were experimental and, occasionally, fashion-forward. It’s something I can’t stop thinking about. “I love it - obsessing over every detail, tweaking, testing, and always improving. “Product development is in my blood,” he said. In an interview with longtime Burton rider Jack Mitrani, Jake Burton introduced Mine77 to the world: In 2018, after battling cancer and stepping back from his daily duties, Burton launched Mine77, a small, experimental line beneath the massive brand umbrella. From adopting P-tex and metal edges from ski manufacturers to slapping highbacks on bindings, his inventions and improvements on existing gear have forever altered the course of snowboarding in the course of the sport’s short history.Īnd the latest collection, launched today, embodies that tireless creativity and knack for product design. The late legend famously churned snowboards out of a barn in Vermont, drummed up demand by petitioning ski resorts to allow snowboarders to ride their lifts, and built Burton into the biggest snowboarding brand of all time.īut Burton wasn’t simply a canny businessman, he was also an impassioned innovator. His father, Jake Burton Carpenter, who passed away on Nov. Now, his namesake brand’s Mine77 collection is paying homage with a massive drop of winter gear. Jake Burton Carpenter was a legend at home, in the workshop, and on the mountain. Home » Winter » Burton Mine77 ‘Deep Winter’ Drop: Like Father, Like Son